The idea of loyalty items was good but now they are a not competitive - I'm in the top area and yes they are balanced but as a "loyal player" I need more bite from them compared with the constant release of200+ def/attack un items, I'm sure this will get to 250 soon as you search for more un but please make sure - loyalty is indeed rewarded and they can be upgraded or can be swopped- loyaly players should be rewarded and not just added to your relentless and obvious march for the dollar.
These items were never competitive, at least at the silver level or lower. What gets me is that my loyalty points represent over a year of playing and the items I'm rewarded with are more useless then what I can get from boss drops. Perhaps if they could be coded to scale by level or something they could be useful. For now, they're as useless as workshop items and like Gina, I give them the thumbs down.
I like how I've gotten all my gp almost every day for 2 years and yet..I still dont have enough loyalty points to buy even one of the decent statted items. they put it just out of reach so you HAVE to spend cash if you want them....plus, even if I did get them they are still crappy. example...I have 3136 loyalty points now thats after almost 600 days of almost 100% daily gp ececpt for a month I took a break and another week I took a break. the artillery jeep is 10200 and has 128/128 right now I can get exterminator stealth ski for 30 un with 145/145 now .if I was paying the cash for un points I'd have more than enough to get all the vehicles and equipment I need by spending the un points..the loyalty points would be worthless in any case.