Harrasing a person, good or bad?

I write this to bring in front of you a subject which normally will not have place in a ideal world.
We play a game, the name is Vicking Clan. If you play by the rules, is normal to play as you like the game and nobody tell you how to play. As you know, spending money to buy favor points is an option in this game, so, again every player can take his own decision here. Until now, nothing spectacular.
Unfortunatelly, some players crossed the line and started to talk very dirty and harass a player from this game (this is not the only case, they do that for a long time and with other players too). They changed names in game aiming him, they even changed their guilds motto with bad words against him, and this are just a few examples from the game. The problem started to leave the game, and got personal, with very bad words on FB groups they are part of. They even made poems about him, call him many ways (OverBunny, OverAdventure, Psycho, and other very bad words i can not write here). They talked bad about him on every occasion and discussion they had, they threatened him and his family, speak dirty words about his mother, and all that is just because he play a game!!!
They don't know him in person, but they have the guts to call him many ways. Few days ago, they even spend lots of time to talk about him (like usual), and even made comments about how much money he spend in game, and even estimated in precise number of money he might have spent. These people clearly (at least to me) don't like to play a game, they just want to make others feel bad because they play! So they are very bad in long term for this game.
What kind of people do that? Are they called people anymore?
Why do they care about how much a person spent in game?
Why don't they just play the game as intended? Or if they don't like the game, just leave?
The person that they talked about didn't asked them how much money they spent because is not a question to ask. He just want to play the game.
I ask your oppinion on that, and i need moderators oppinions too, and KANO point of view. And of course some suggestions how to try solve these casses of abuse.
If a player is harassed, KANO shoult take actions. All that players who constantly harass should be banned.

Thank you for reading this.

 

I'm sorry to hear that your friend is having difficulties with other players. As you know, there's little we can do out side of game and forum interactions, although we always recommend reporting these issues to Facebook if they've occurred there.

We absolutely take action on violations of our Terms of Use that occur in in-game interactions, and we believe in keeping the game fun and enjoyable, which harassment obviously takes away from.

I'm closing this thread, as any player reports need to go through Support so we can handle the situation through the appropriate channels. If you're interested in helping your friend continue enjoying the game, then please direct your reports through Support.