Perhaps to eliminate the "accidental" resetting of ones account the option of resetting could 'only' be listed in the 'Davey Jones, God, UN, & Godfather' section of the apps & not on the player's profile page. This way, there is no accidental clicking on this option.
Something else that may be an option instead of a reset option is the ability to re-allocate skill points. for example; I pay 10 favor points to unload all my skill points to reallocate them some place else. This way I don't lose anything I've purchased with points by resetting the game.